the Plant

The Plant – a mill redevelopment in the Valley neighborhood – had plans for a large-scale public art project to be installed on its smokestack. If it was completed, it would be a new urban signifier for the neighborhood. While exploring ideas for their logo design, HCd hit upon incorporating the artist's renderings of the installation into some visual ideas for the logo. We took a chance, as the installation could have changed dramatically from the original idea, or it could never have been done at all. Luckily, the installation was completed, and the design could have stood on its own without the installation if need be.