FRSA

The Fall River Storefront Artists is a collaborative formed to make the most of unrented storefronts in the city of Fall River. Similar to the nationwide model pioneered in Pittsfield, Massachusetts, in order for the FRSA to succeed, it would need a strong brand for the artists who participate and the public who support it. Our logo iconized a generic storefront, and like windows, we allow the logo to reflect whatever it needs to. The framwork is strong enough that color or image can be inserted and it will still be recognizable as the FRSA brand. The shapes themselves – minus the type – could even become a stencil for a guerilla campaign.