PPS might be best known for its annual Festival of Historic Houses, held at the beginning of every summer for the past 30 years. Each year, the location changes and the visual theme evolves. HCd has been working with PPS on the Festival materials since 2006, and over that time we have been able to expand the veracular of the brand while also giving it legs to stand on its own. A barrel-folded mailer is sent out ahead of time with a tear-off ticket order form, while the booklet is used as a program for the events' tours.