2009 marked the 30th anniversary of the Festival of Historic Houses for PPS, and we decided to break from the three-year tradition that we started, as far as format for the materials go. We turned the typical barrel-fold mailer into an 11 x 17" poster that could be mailed, but also hang in store-fronts with the most visual impact. The graphics were carried into the booklet for the tour as well as a few print ads for local publications.