PPS decided to bring back their Holiday Festival, a fairly popular fundraising event that showcases an area of the City – the last one they planned was in 1999. As it was their first year back, imagery was naturally limited. Instead, we illustrated snowy wintery scenes without focusing on the secular Holidays. The mailer was sent out ahead of the event to drum-up ticket sales and featured a perforated order form, while the booklet was given out to ticket-holders as a program for the event.