Calender Mills

Identity, web & signage

HCd went through many design rounds with SBER in order to get the look and feel they wanted for a mixed-use commercial and residential mill redevelopment in the Valley Street neighborhood. Modern, classic, industrial, sleek, retro, dirty – all styles were initially on the table. Eventually, we narrowed it down to a modest logo, with a mix of retro and modern elements. They eventually wanted a logo that looked like it belonged – like it was there for the past 60 years and it was newly appropriated.