Mat Vincent

part of AIGA's Best of New England show 2003

A freelance illustrator, Matt needed a very cost-effective design solution. The trick to this system is that we printed one color on each side of the sheet. A light-weight bright-white paper allowed some see-through on the page. The effect when the letterhead is held up to the light is nice and dramatic, with a starburst eminating from the logo. Set the page down, and the starburst is no longer visible. Double-sided printing, while coming across as expensive and very high-end, also allowed us to be very cheap.