www.chessmasterconnections.org
CMC is an educational program built on the belief that chess can serve as a tool for teaching a wide range of knowledge and skills. Their identity went down the typical paths that chess organizations might go, but ended up being more generic, primarily for their wide audience: parents, teachers, school administration and kids. Their website is a tool for learning about their philosophy, but also for summer camp and after-school program registrations. A simple web form captures registration information while the purchases are handled by PayPal.