Legend Bicycle
As the name implies, the Legend brand is deeply influenced by maps. Legend's customer base is mainly commuters and daily bikers, and so the shop has a more down-to-earth feel than the typical newer/lighter/faster bike store. Legend is a spin-off from the Hub and stayed at the same location – so the challenge was to let people know there was a new bike shop there, with someone familiar at the helm but with a new focus.